Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.

We are a group of dedicated data, food and business professionals based in New Zealand. We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. Working with producers we share this information to enable them to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe. We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.

Our Team

We're small. Multi-talented.
Impatient.


What makes us, us.

Our vision is to achieve integrity of food supply chains. Respect is the basis of all of our external and internal relationships. Diverse knowledge, experience and backgrounds provide greater opportunity for problem solving: the issue is too big to rest with one dominant way of thinking. At Sumfood we are relentless in pursuing an improved food system. Our objectives are ambitious, but we believe in our team and the need for positive change.