Sumfood | Sumfood

We care about food and the people who eat it

Food, data science and insight

Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.






We are a group of dedicated data, food and business professionals based in New Zealand.

We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. We listen to consumer concerns and, working with producers, we share this information to enable producers to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe.

We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.




Latest News


Restaurants v delivery apps in battle for 'last mile'

Posted on Oct 19, 2020

Covid-19 has forced us to rethink our relationship with food. Customers are shifting from bricks and mortar restaurants to the efficiency of home delivery systems.

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Covid 19: Pandemic Exposes How Fragile Our Food Systems Are

Posted on Jun 02, 2020

Because of Covid-19, New Zealanders have encountered food insecurity for the first time. Supermarket shelves have been emptied and restrictions were placed on the quantity and volume of items that could be purchased.The global pandemic has demonstrated how fragile our food systems have become. In locked-down New Zealand, there were concerns that fruit and vegetable crops would be left to rot.

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Food, supply chains and the effects of coronavirus.

Posted on Mar 30, 2020

The current grip of the Covid-19 coronavirus on the world reinforces many things – one of the most significant is our reliance on other nations for trade and, specifically, the reliance on transportation systems to move manufactured goods, food and ingredients around the globe.

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