We care about food and the people who eat it

Food, data science and insightJoin Us

Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.






We are a group of dedicated data, food and business professionals based in New Zealand.

We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. We listen to consumer concerns and, working with producers, we share this information to enable producers to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe.

We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.



This week we're talking about food loss and waste




What is your food personality?


Eating habits and dietary preferences change – how would you define your food personality?







Latest News


Food fights

Posted on Jun 16, 2019

The Southern Food and Beverage Museum (housed alongside the Museum of the American Cocktail) sits in Central City, New Orleans. During the day, it is as the name implies - a repository of all sorts of weird and wonderful food exhibits, by night, it becomes a fight site.

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Being a small player

Posted on Jun 11, 2019

As a small company from a small country, it is easy to be invisible among the behemoth food companies that have taken up stands at the Institute of Food Technologists (IFT) Expo and annual conference. This invisibility could be a metaphor for the role of the consumer in the food chain, because they also appear to be absent, which makes a lot of sense. This is an event for food technologists, by food technologists, and some of the technologies on display could frighten a few consumers

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Not all soil is created equal

Posted on May 22, 2019

Getting your hands dirty has become the euphemism for doing dirty work – something that is unpleasant, unpopular or (in the Hollywood sense) illegal. But, getting one’s hands dirty is exactly what we need to happen for quality food production. This post is not dedicated to how unpopular such activities are instead we dig deep on the issue of whether soil is important (spoiler alert: it is) and what we should be doing to protect it.

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