We care about food and the people who eat it

Food, data science and insightJoin Us

Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.

We are a group of dedicated data, food and business professionals based in New Zealand.

We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. Working with producers we share this information to enable them to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe.

We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.

This week we're talking about food loss and waste

What is your food personality?

Eating habits and dietary preferences change – how would you define your food personality?

Latest News


Posted on Apr 14, 2019

As we hurtle towards another seasonal celebration that requires the consumption of copious amounts of chocolate (also known as Easter), we thought it would be good to take a look at what goes into the candy/confection that we take for granted.

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Big data

Posted on Apr 08, 2019

Go to any conference on any topic and at some point, the phrase “big data” will show up. Turn on your TV and witness the latest paranoid presenter claiming that life, as-we-know-it, will end because of the proliferation of big data. So, what is ‘big data’, how ‘big’ does data have to be to be called big, and is this just a subjective term created to confuse?

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The GMA conference: our insights

Posted on Apr 04, 2019

The annual Grocery Manufacturers Association (GMA) conference always seems to be in the last week of March and coincides with cherry blossom fervour in Washington DC. This year’s event had headlined a few of the ‘big ticket’ issues impacting the industry, but had also taken a wider scope to encompass ‘all of the aisles in the supermarket’

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