We care about food and the people who eat it

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Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.






We are a group of dedicated data, food and business professionals based in New Zealand.

We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. Working with producers we share this information to enable them to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe.

We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.



This week we're talking about Storing Food




What is your food personality?


Eating habits and dietary preferences change – how would you define your food personality?







Latest News


When fixing food systems is about the hashtag

Posted on Jan 21, 2019

This post was written in part in response to some media fixation with an individual in what would appear to be an attempt to discredit an important conversation about the future of food. It was also written in part because EAT-Lancet Commission report is important and is worthy of investigation. It does raise a troubling question – who should be driving the food agenda?

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Food origins are not straightforward

Posted on Jan 17, 2019

In a much-publicised move, the President of the US served up fast food to a winning sports team. Putting aside the reason for the rather odd event there were several points of concern arising from the event. Disclaimer: we are not talking politics.

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Know your grower

Posted on Jan 07, 2019

A lot of disagreement, a lot of passion

Subscribing to social media feed for agribusiness news takes a certain sort of stamina. Feeds bounce between cute videos of piglets to full-on battles between different farming philosophies and different consumer perspectives. What becomes very clear, very quickly, is that there is a lot of disagreement and, a lot of passion.

If we consider that the core purpose of social media is to communicate, then it is an ideal platform for the sharing of ideologies, building followings and converting nay-sayers to our “better” way of thinking. It seems, however,...

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