We care about food and the people who eat it

Food, data science and insightJoin Us

Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.






We are a group of dedicated data, food and business professionals based in New Zealand.

We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. We listen to consumer concerns and, working with producers, we share this information to enable producers to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe.

We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.



This week we're talking about food loss and waste




What is your food personality?


Eating habits and dietary preferences change – how would you define your food personality?







Latest News


Fads, fads, and more fads?

Posted on May 13, 2019

Often it is sitting confined and cramped on an airline, where out of sheer boredom (and a desire to forget your surroundings) you flip through the inflight magazine. Usually, these offerings are jam-packed with advertisements and photos of glamourous people doing what glamourous people do, but recently, to my joy, I came across a two-page spread on The Future of Food.

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More Fish in the Sea - Day 3 of a Food Innovation Event

Posted on May 09, 2019

For those of us who don’t drool at the sound of a porterhouse sizzling, we may have become resigned to the fact that plant based proteins were the only future option and, while I have tried (and been delighted) by many of the available options, it did seem a rather bleak food future. I was aware that fish stocks were depleting due to overfishing and pollution, and that the ability to control what other nations did on the high seas meant that there was very little hope for a global fish recovery.

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Dark Matter: reflections on Day 2 of a food innovation event

Posted on May 07, 2019

Dark matter – that stuff of sci-fi movies and doomsday cults has a place in the food system, who knew?

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