We care about food and the people who eat it

Food, data science and insightJoin Us

Sumfood is a start-up that wants to change the world. The current food system is broken and we think the world can do better.






We are a group of dedicated data, food and business professionals based in New Zealand.

We are mobilising a community of consumers who care about food; where it comes from, how its produced and used. We provide information, knowledge and resources to consumers. Working with producers we share this information to enable them to make better choices and prevent waste and illness. People are getting sick from poor food practices, and huge amounts of food and resources are being wasted around the globe.

We gather understanding from our community who provide us with information about what consumers want or need, and from our data scientists who have developed a system to predict when food issues might arise for both consumers and producers. Join the Sumfood movement and help the world do better.



This week we're talking about Storing Food




What is your food personality?


Eating habits and dietary preferences change – how would you define your food personality?







Latest News


Food for an emergency kit

Posted on Feb 20, 2019

What food would you grab in an emergency? Sumfood presents a short video about the food you may need to get you through a disaster

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The curious tale of the guy who wouldn’t dig holes

Posted on Feb 14, 2019

In a recent opinion piece, published in a mainstream New Zealand newspaper, a young man declared (my paraphrasing here) that manual labour was beneath him and why would anyone want to dig fence post holes.

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Chocolate, oysters, asparagus and celery – foods of love?

Posted on Feb 11, 2019

As Valentine’s day rolls again, it is interesting to ponder the connection between food and love. A lot of us love food, but of interest here is the association between food and the love of other humans. Let’s begin with a bit of a historical review.

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